CARCHEX issued the following announcement on April 2.
CARCHEX announced today a collaboration with Zurich North America to offer Zurich auto dealer customers a new dealer-branded direct marketing initiative aimed to generate revenue, create brand awareness, and improve customer retention.
As part of Zurich’s 13th Month of F&I Profit initiative, the CARCHEX direct-to consumer sales and marketing platform delivers a specialized approach and offers an additional revenue opportunity for Zurich auto dealer customers nationwide.
This initiative requires dealers to only provide CARCHEX sales and service data and the CARCHEX team does the rest. This includes identifying two customer datasets: car owners who did not buy a vehicle service contact at time of their vehicle purchase; and customers whose existing coverage is approaching expiration. CARCHEX will then market directly to these eligible customers on behalf of the dealership throughout the life cycle of vehicle ownership. All sales are tracked and attributed back to the original dealership.
″We are very excited to work with Zurich to offer dealer customers a robust opportunity to increase F&I product sales,″ said Jason Goldsmith, CARCHEX CEO. ″Best of all, the time and effort required from Zurich dealer customers is minimal while the upside sales and customer loyalty opportunity is significant.″
″Industry data confirms that car buyers who purchase a vehicle protection plan through the dealership are more likely to return for ongoing service and future vehicle purchases,″ said Marie Knight, Head of Direct Market Strategic Services for Zurich North America. ″The collaboration with CARCHEX expands our capabilities to help Zurich customers maximize F&I sales and improve long-term customer loyalty.″
This initiative was launched at NADA this past January and enrollment is now open. For more information contact dealerships can contact their local Zurich representatives or visit www.zurichna.com/13thMonth.
Original source can be found here.